Following on from its acquisition by Deutsche Post DHL Group in December 2016, UK Mail is set to begin rebranding to DHL Parcel UK.
In a statement to Post&Parcel, the company said it will “benefit from the recognition of being part of a market leader in global logistics”.
The rollout will see the company name changed to DHL Parcel UK Limited. The company’s vehicles and over 50 sites will be rebranded and a new website and dedicated social channels launched.
UK Mail CEO Peter Fuller commented: “The rebrand represents the next stage in our alignment with DHL in terms of values and ambition in the parcels market. DHL is one of the most recognisable and respected brands in the world. Our people are proud to be a part of it and we will be able to provide our customers with a wider international and domestic product offering to benefit the developing UK delivery market.’’
“The rebrand is a gradual transition and an important milestone that we will achieve throughout 2018 and the first quarter of 2019, this will mark a new phase of development and growth.”
While the company’s parcel carrying operations will now be DHL branded, the UK Mail brand will continue to exist for mail and packets customers.
Source: Post & Parcel